Coke Fans are the 2nd largest “fan page” on Facebook (with 33 million fans), not surprising since Coca-Cola spends the most on advertising. What is surprising is that Coke had no clue they had Facebook fanpage. it was the young Dusty Sorg that brought people to this fan page and Coca-Cola to an epiphany, with the mear high resolution image.

User generated marketing. Give the people power and they will power your brand. 

Read the entire article on Root & Madison’s Blog!