We all know our kids text, but 80% of us do too, according to The Nielsen Company. Nielsen doesn’t say why, but most parents know…. our kids “hear” us better when we text them! Here’s some more interesting cellphone data from Nielsen:
To adults, cell phones are a communications device. To children, they are a lifeline. Consider that the average 13-17 year old sends more than 2,000 text messages per month. Compared with the total mobile Internet population, teens are much bigger consumers of social media, music, games, videos/movies and technology/science.
Phone owners are getting younger: Last year kids typically got their first phone at age 10.1; by the beginning of this year 2009, the phone ownership age “was down to 9.7.” Same for borrowing: In 2008, the average age when kids started to borrow a cell phone was 8.6 years”; now it’s 8.
How they use phones: 66% of tween phone owners took photos with their phones in the past year; half played pre-installed games; 40% activated the speakerphone feature; 28% filmed a video clip; 24% listened to tunes. We’ve already seen this reported, but “the average 13-17 year old sends more than 2,000 text messages per month.”
Younger phone owners: more than half of 8-year-old owners “used their cell to send text messages in the last 12 months. “That figure soared to 81% for 12-year-old mobile users,” with “the vast majority” (90%) of those texts going to friends and family.”
Parental controls: More than half of cellphone users’ parents don’t use parental controls. Among the minority who do, “20% limit the number of calls, texts or instant messages, followed by download limits (17%), talk time or voice minute allocations (16%), mobile website access limits (15%), locator services and restricted in/outgoing number access (13% each), time of day restrictions (11%), and alerts to unauthorized texts, IMs or callers (6% each); 60% of parents “forbid downloads onto their children’s phone for financial and security reasons.”
Kids use technology to communicate in many areas of their lives. By allowing safe access to mobiles and other forms of communication we are preparing them for lives where technology is inherent.
