Due to the overwhelming response in favor of the Kindle, an e reading device, Amazon recently introduced the Kindle 2. They have kept the same benefits of the orignal Kindle and added some new features to wow you!

So what does this mean? Most producers of electronic devices create updates and new generations of products.   Apple for example introduces a newer version of their computers, iPods, and iPhones about every 8 months to a year.  Why? Because change is good. Better technology, more advanced features and better products enrich a company’s relationship to both the market and the customer.  Most of us have bought at least two iPods, and upgraded our phones every six months. Why? Becuase the market thrives on flux. Those who like the market and take part in it, i.e, consumers have a innate desire to experiment with novelty and value.

The great thing about the launch of the new Kindle is it proves the market for e-literature is growing. The fact that you can get a textbook when you want it for less than buying the book and download it in class because you forgot to get it a week ago, is remarkable. Buying ebooks opens a door to literature that is thought of as boring or old. If a 15 year old boy is asked to read War and Peace, he groans with dread.

But ask him to download the book and it becomes something he can understand. The use of technology encouages younger students to get involved in reading. It creates a bridge from “have to” to “want to” by virtue of its design.

You can read all about the new features on the Kindle 2 on Amazon’s site! Happy Reading!